Monday, May 28, 2012

Tues Tidbits with BJ Scott

The end is only the beginning.

So you finished your manuscript after months or maybe even years of hard work. You've gone over it so many times, you know every word by heart. The editor loves it , you've signed your contract, you've made the requested revisions and your release date is set. Now, you can sit back and relax, wait for the royalty checks to come in and move on to your next book. WRONG. Signing the contract and handing over your work to an editor is only the beginning and not the end. Especially if this is your debut novel. The misconception that it is now solely in the hands of the publisher is one many nubies make. The book may be wonderful and a hit, but only if you can market it and yourself in a way that gets the public's attention. Friends and family can only buy so many books, then the onus is on the author to maintain a presence by doing what they can to get noticed and to stay noticed. With over one million books being offered on sites like Amazon and dozens of new releases every day, it is not easy to stay in the public eye for long. That is why you must start your marketing strategy before the book goes to print or e-book. A website and or blog showcasing your talent, news and tells the readers a bit about yourself is a great place to start. Becoming familiar with the various social media at your disposal is another. Face Book, My Space, Twitter are all popular venues on which an author can promote their book. While they may seem overwhelming to someone who has never accessed these before, it is necessary. Ads on review sites, websites dedicated to promotion and in popular romance magazines is another. Mind you, the latter can be costly, so you must also set your marketing budget at the start as well. A book trailer, one you make yourself or have professionally done is another way to get your book noticed. Bookmarks, cards, mugs, pens etc can be made with your cover and given away as prizes for contest or to people attending conferences. Anything that gets your name out there is useful. There are countless ways to promote your book. It is up to the author, in conjunction with the publisher to decide what method is right for you.

trailer:   http://youtu.be/Yz3IA4Lu464

9 comments:

Callie said...

Hi B. J.

Best of continued success with Highland Legacy. It's a wonderful book, great story. Looking forward to the sequel.

Darcy Flynn said...

There's so much more to this writing thing than writing the book! lol Marketing and promotion certainly has it's challenges.

Great post, C.J.

Rose Vanden Eynden said...

It would be nice if the work ended with completing the book, but you're right--it's really only the beginning! Wishing you continued success, BJ! Thanks for a great post.

Shiela Stewart said...

Yeah, I was one of those newbies thqat thought once the book was finsihed my job was done. BIG surprise. LOL

Its an endless game of trying to find what will give you the best promotion without breaking the bank.

B.J. Scott said...

Thanks for stopping by ladies. It has been a busy day and it is only the beginning LOL Yes, real life can be like that too, especially when you rely on the internet and things get messed up. You don't realize how much you depend on it until you have a problem.

Ann Montclair said...

Marketing is a bear, but good books get found and then someone who reads it says, "I read the BEST book..." Have faith! Keep writing. Great advice. :)

Bev Irwin / Kendra James said...

So many decisions on where to best spend the time and the money on promotion. Yes we do need to promote and keep writing. There just aren't enough hours in the day to do it all. We do need to sleep. I can feel my eyelids dropping now....
Kendra James/ Bev Irwin

B.J. Scott said...

Thanks for stopping by Ann
You know first hand what it is like to face the promo monster. Now your latest book One Wet Summer is out, you get to start over again ;)

B.J. Scott said...

Sleep? What is that lol
Not sure I have found time to fit that in. You are right Bev, deciding is difficult and we just hope we make the right choice. They say it gets easier the more books you have. Hope they are right.